The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
Originally published: 1967
Authors: Marshall McLuhan, Quentin Fiore
Illustrator: Quentin Fiore
Publisher: Bantam Books
Book Condition:Near fine
Edition: First Edition.
Book Condition: Good. Both the front and back covers are in great condition. Condition would be VG if it were not for some underlining of the first few pages with red coloring pencil. Great copy for your collection!